Ruby Beef

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Ashcroft is home to a small herd of grass fed North Devon “Ruby Red” beef cattle. Our cattle are an important part of maintaining our conservation ground, so spend their summer months grazing these areas of the farm.

They are housed over winter when the ground is too wet for them to be

outside, but fed only on our own hay and haylage from fields which receive

no artificial fertilizers.

The calves are born in the Spring before spending their first summer happily

suckling their mothers while they roam the conservation ground.

After weaning they are reared on in our small herd of young stock

accompanied by our “nanny” cow, Hope.

We are delighted to now be able to offer chilled beef boxes. Having carefully

researched to find a very small local, family run abattoir and butchers where

we can send our finished stock, confident of the extremely high standards of

animal welfare that we constantly aspire to maintain ourselves.

We are excited to make available our Ashcroft Ruby boxes, that do justice to

this amazing slow grown, grass reared product.

The meat is hung for 21 days to ensure maximum tenderness and taste from

this beautifully marbled beef. Then can be collected from Ashcroft or

delivered in a chilled box by courier.

Boxes will comprise one fifth of a side, giving you a variety of cuts in your

box from Sunday joints, midweek mince to date night steaks.

£140 per box plus delivery


If you are interested in purchasing one of our boxes, please use our booking and contact page to send us an email expessing your interest.